All I can take from ‘subjectivity’ it is that we are products of our environments. We are influenced by all of our surroundings without even realising it!
This short film directed by Francois Alaux, Herve de Crecy & Ludovic Houplain made entirely of logo’s, depicts my view on subjectivity perfectly, not the story line but the setting, as in everything is a logo/brand.
Warning: May contain offensive language and stuff.
Altshuler,M. (2010). Logorama. Retrieved from https://vimeo.com/10149605.
A tutorial with Jerry helped me to realise that my generation in particular is strongly influenced by brands.
-Apple vs. Samsung -Nike vs. Adidas -Dominoes vs. Pizza Hut -Countdown vs. Pak’n’save -Holden vs. Ford the list is endless.
This got me thinking, deeply. Not only do we brand items & objects but we unintentionally brand ourselves and other people. Although it is an easy way of identifying and understanding it’s obviously a major flaw in our society (branding people).
Even though I hate thought of branding people, I will attempt to ‘brand myself’ to discover who I am without influence, if that’s even possible.